In today’s privacy-focused digital landscape, many website owners are looking to migrate from Google Analytics to more privacy-friendly alternatives. Umami offers a compelling solution. This guide will walk you through the process of migrating your analytics from Google to Umami.
Why Migrate from Google Analytics to Umami?
Before diving into the migration process, let’s briefly explore why you might consider this move:
- Enhanced user privacy
- Simplified, intuitive interface
- Full data ownership
- Improved website performance
- GDPR compliance
Preparing for Migration
1. Audit Your Current Google Analytics Setup
- Identify key metrics you rely on
- List any custom reports or events
- Note integrations with other tools
2. Familiarize Yourself with Umami
- Explore Umami’s features
- Understand differences in data collection and reporting
Step-by-Step Migration Process
Step 1: Set Up Umami
Option A: Self-Hosting
- Choose a server (cloud VPS, dedicated server, etc.)
- Install required dependencies (Node.js, PostgreSQL)
- Deploy Umami from GitHub
- Configure your installation
Option B: Managed Hosting
- Select a Umami hosting provider
- Sign up for an account
- Follow provider-specific setup instructions
Step 2: Create Your Website in Umami
- Log into your Umami dashboard
- Click “Add Website”
- Enter your website details
- Save and obtain your tracking code
Step 3: Replace Google Analytics Code
- Locate your Google Analytics tracking code
- Remove it from all pages of your website
- Insert the Umami tracking code in its place
Step 4: Verify Umami Installation
- Visit your website
- Check Umami’s real-time dashboard
- Confirm data is being collected correctly
Step 5: Parallel Running (Optional)
- Keep Google Analytics active temporarily
- Run both analytics platforms for a short period
- Compare data to ensure accuracy
Step 6: Migrate Custom Events (If Applicable)
- Identify custom events in Google Analytics
- Implement equivalent events in Umami
- Test to ensure proper tracking
Post-Migration Considerations
Handling Historical Data
- Google Analytics data can’t be directly imported to Umami
- Consider keeping your Google Analytics account active for historical reference
- Export important historical data for offline storage
Adjusting to Umami’s Interface
- Familiarize yourself with Umami’s dashboard
- Explore available metrics and reports
- Set up custom dashboards if needed
Updating Integrations
- Identify any tools integrated with Google Analytics
- Research Umami alternatives or API options
- Update integrations to work with Umami data
Maximizing Your Umami Experience
Custom Tracking
- Implement event tracking for important user interactions
- Utilize custom data attributes for deeper insights
- Explore Umami’s API for advanced use cases
Data Analysis
- Learn to use Umami’s built-in analysis tools
- Consider exporting data for external analysis if needed
- Regularly review your analytics strategy
Choose for Privacy-Focused Analytics
Migrating from Google Analytics to Umami represents a significant step towards respecting user privacy while still gaining valuable insights. By following this guide, you can make the transition smoothly and start benefiting from Umami’s privacy-centric approach to web analytics.
Ready to make the switch? Our hosting company specializes in Umami migrations and hosting. Contact us today for personalized assistance in your journey from Google Analytics to Umami!